It all started in 2013 when we realized the enormous gap in Arabic content available across the MENA market. At the time, less than 1% of Arabic content existed online, and any mobile games were accessible in the local language. With a population of 400 million people and no access to relevant localized content, the market gap quickly turned into a market opportunity,
And the first-ever Arabic mobile games publisher in the region was born offering a selection of handpicked mobile games tailored specifically to the language and culture of the Arabic-speaking world.
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